Nat Geo announces Ack-Media will publish Indian editions of National Geographic, National Geographic Traveler and National Geographic Kids magazines. Terry Adamson, executive VP of National Geographic Society hopes to "bring a more localized version of our magazines to the Indian market." Samir Patil of ACK-Media looking to the future, plans to expand e-commerce and retail presence of magazine. Interesting to note, ACK-Media is cited as one of India's leading entertainment and education companies for young audiences. As a media company, I suspect they will begin to focus on expanding the interactive online and digital content of the magazines. As a company geared towards a younger audience, I suspect their energy will be spent on targeting and marketing to younger audiences in India.
